But I digress. Miller Lite last year decided to invent a new word to describe some of the Chicago area residents. Chi-rish, which is a combination of Chicago, and Irish. I see they have brought back that ad campaign again this year. It's obviously a marketing campaigned geared toward the St. Patrick's Day beer drinking crowd. But I am confused. Who exactly is Chi-rish? Do you have to be Irish, to be Chi-rish? Do you have to be from Chicago to be Chi-rish? Do you have to like
Look, I see the trend has even inspired these douchenozzles to make a video about being Chi-rish, which includes a great song about BOSTON? (Please, you are giving the Chi-rish a bad name)
Look, I get how advertising works. I remembered the add, it stuck in my head, and now I'm even blogging about it. That is EXACTLY what Miller wants. I concede that point. However, that does not make the ad, or the word Chi-irsh, any less absurd!!!!
Well, that's about all I have to say about it. So, as we approach this St. Patrick's Day, do me (and yourself) a favor. Put down the sissy "light" beers and try something decent. I'm not a beer snob by any stretch, in fact I'd just assume have some rum. But give this beer a try, Pilgrim's Dole by New Holland Brewing Company.
REAL BEER LINK
So to anyone that is Chi-rish, Irish, Polish, Jewish, Squeamish, Boorish, or any other kind of ISH (made up or not), have a Happy St. Patrick's Day!!!