Are you "Chi-rish"???

OK, a lot of these beer commercials are funny, specifically some of the Bud Light and Miller Lite ones. Obviously they are the Coke and Pepsi of shitty popular beer, so they do the most advertising. Some of the Miller Lite ads crack me up at their irony though, as they play off the angle that their beer is actually good, when it is in fact, horrible. But, to each his own I suppose!! (rolling eye face)


But I digress. Miller Lite last year decided to invent a new word to describe some of the Chicago area residents. Chi-rish, which is a combination of Chicago, and Irish. I see they have brought back that ad campaign again this year. It's obviously a marketing campaigned geared toward the St. Patrick's Day beer drinking crowd. But I am confused. Who exactly is Chi-rish? Do you have to be Irish, to be Chi-rish? Do you have to be from Chicago to be Chi-rish? Do you have to like shitty beer Miller Lite to be Chi-rish? If it is determined that I am Chi-rish, is the ailment only applicable during the first two weeks of March?? In July will I turn into an Amillerican? In October should I be carving an empty 12 pack box for Millerween?

Look, I see the trend has even inspired these douchenozzles to make a video about being Chi-rish, which includes a great song about BOSTON? (Please, you are giving the Chi-rish a bad name)

Chi-rish Video

Look, I get how advertising works. I remembered the add, it stuck in my head, and now I'm even blogging about it. That is EXACTLY what Miller wants. I concede that point. However, that does not make the ad, or the word Chi-irsh, any less absurd!!!!

Well, that's about all I have to say about it. So, as we approach this St. Patrick's Day, do me (and yourself) a favor. Put down the sissy "light" beers and try something decent. I'm not a beer snob by any stretch, in fact I'd just assume have some rum. But give this beer a try, Pilgrim's Dole by New Holland Brewing Company.

REAL BEER LINK

So to anyone that is Chi-rish, Irish, Polish, Jewish, Squeamish, Boorish, or any other kind of ISH (made up or not), have a Happy St. Patrick's Day!!!

bk
3/15/2011